i'm not sure! females like bmw because it is associated with yuppieness or trendy. many females already like bmw since the e36 days. i remember many just wanted to own for the sake of wanting to own one ("die-die" must own one). because it is so desired, PML introudced balloon payment scheme to lure these buyers. now this was way back in mid 1990's when bmw introduced a "chopped-off" entry level coupe 316i. at that time it cost around S$110k for this 316i coupe.
it really iss the brand thing than anything else. a female friend of mine told me "what's so good about bmw? the grille looks like a barbecue grill":4:
as for the audi? the new front nose style looks like
- jaws that get stuck unable to close! audi is trying to style their cars like the way volvo did with their "coffin-looking" body lines. nevertheless, it is bold attempt, unlike bmw that is so so bland, especially the front and the "one-look-you-get-bored" bland interior interior. the different models look so similar especially the front you can't tell the models apart, unlike mercedes benz it is instantly distinguishable.
look at the new m3 interior - it's the same as lesser ones. and the worst looking ones are the m6. it's like a piece of kuih or prata being pressed by mamak's palm. no wonder bmw can never compete in the sports segment compared with mercedes clr clk clk. and the e60 looks like tis eye brows stretched!
bmw sales actually fell lately.