Why "Sheer Driving Pleasure"?

[Spaceman]

How come the BMW websites in Malaysia & Singapore dont use the ultimate driving machine slogan instead of sheer driving pleasure?But, UK website does use it- The Ultimate Driving Machine.. :yes!: 'sheer driving pleasure' sounds really cheap...Chevolet uses it too when doing their radio ad. for their Optra 1.8...

 

[wirelessjunkie]

Errrrr.................I think the UDM crown now belongs to the Kookabura That could be the reason why.

 

[fabianyee]

Originally posted by Spaceman@Oct 6 2005, 11:16 PM
How come the BMW websites in Malaysia & Singapore dont use the ultimate driving machine slogan instead of sheer driving pleasure?

But, UK website does use it- The Ultimate Driving Machine.. :yes!:

'sheer driving pleasure' sounds really cheap...Chevolet uses it too when doing their radio ad. for their Optra 1.8...

BMW decided to change the slogan after using the UDM slogan for so long...

check the slogan used in the official BMW at website www.bmw.com