KL2DC
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This year's Taste of Lexus event was aptly themed "Design and Innovation Edition"-main showcase was the mighty LS460 sedan. Previous year's included "Performance Edition" -showcasing the IS250/350 and "Luxury Edition"-tons of cars to abuse. Right on to it.... Event took place on weekend of 7th-8th October at Fed Ex Field stadium in Maryland. KL2DC's comprehensive Venue Review As outlined, this event is a little different than the earlier ones I've attended. Its more of an experience, to give attendees a slice of what they wish to communicate is the Lexus lifestyle/brand. Lexus does this well, from color schemes to background music to management's uniform. They take the art of kissing ass to a new level Their presentation can't be faulted. Awesome (and expensive) pavillions with ample lounging areas, exhibits, great attendants and facilities/amenities. Awesome catering-all you can eat and drink
. Lexus definitely feeds you the best over Mercedes-Benz, BMW et al. We came in at 09:00 and started off with various bagels (with fancy toppings like smoked salmon etc), various pastries, eggs, breakfast meats. At lunch time, their menus switched over to chickenskewers on pita bread, various pasta dishes and various sweets for dessert. Of course there was free-flowing Fiji brand water and sodas/juices service
I think we spent a little too much time eating and let the lines build up outside, negating any advantage of an early arrival
The F&B were set-up over 3 pavilions showcasing different cars....Lexus ES350, Lexus GS450h (Hybrid tech showcase) and the LS460 Showcase.
--------------------------------------------------------------------------------- Track Setup There were 3 tracks/tents set up: 1st Tent (Pinnacle)W221 MB S550BMW E65 750iLexus LS 460L (Pre-production) Short track, tight corners, acceleration/braking runs, slalom, off-camber turns. http://i46.photobucket.com/albums/f143/kl2dc/DSC02853.jpg -------------------------------------------------------------------------------------------------- 2nd Tent/CourseRX 350RX 400hSC430ES350 Longer course, U-turns, slaloms, suspension compliance test etc. http://i46.photobucket.com/albums/f143/kl2dc/DSC02874.jpg --------------------------------------------------------------------------------------------------- 3rd Tent/CourseIS250IS350GS350GS450h Faster course, bust-stop chicane, varying radii turns, slalom etc. http://i46.photobucket.com/albums/f143/kl2dc/DSC02911.jpg