He did not mean 2009/2010... 09/2010 means September 2010 build date. BMW sort of updates their cars every 6 months... in 03 and 09 months.
My F10 is considered an 09/10 configuration. I have combox (6VC), but not the new BMW Apps features. 03/11 has the BMW Apps stuff (6NR), the music player screen is slightly different, for example cover art can be displayed much bigger in the split screen on the right.... see image below.
Other BMW Apps screens: