Schwepps, video/tv within driver's view and operational on the go, is a big no-no in the US. The US is very conservative on safety matters. On some cars that are able to play video on their dash mounted navi screens (some Acuras, Lexii etc), law dictates certain conditions like parking brake on and transmission on P before the video can be played.
You can blame the lawsuit happy US market for those annoying nanny/lawyer screens on many factory navi units.
In some markets, an add-on tv tuner module is available for i-drive cars.