Market Research eh?
Anyways, it's always easy to generalise drivers into particular categories. So, from what I have observed, BMW owners and drivers are one helluva mixture of guys. Used to be petrol-heads ruling the roost, but now, even the diesel boys are making themselves heard.
Come for the SUbang TT tonight if you're interested to meet up with some of us, and believe me, you'll be blown away by just how passionate we are about our rides. Then again, same goes to owners who are part of other car clubs such as MyBenz, Saga, Viva etc.