Chris Bangle quits BMW

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Yep just thot of posting this, its good that some enthusiast out there is aware about this.

As the Bmw blog quote:

'lately it has been an internal fight, argument if you would like to call it, about the future of some BMW projects. Apparently, the Project i is the one that divided the designers and the board. Mr. Bangle’s idea did not coincide with his protege, Adrian Von Hooydonk, and BMW’s Chief of Research & Development, Dr. Draeger, and CEO, Reithofer, who is directly responsible for the Project i.

Bangle’s ideas were denied and felt marginalized since other people in is design department didn’t quite support him. This conflict pushed him to resign from BMW since he couldn’t take responsibility for the design strategy chosen by other people.

Adrian van Hooydonk is the new BMW Head of Design, a move expected by many people.

emmm just wonder bout this 'Project i'...
It’ll be interesting to see who bails out with Bangle and where he ends up.
I guess he still have part time job in Lecturing at Harvard Uni....or he shall apply at Lim kok Wing....haha.
 
RAMOURA;392717 said:
emmm just wonder bout this 'Project i'...


Could this be a design collaboration with Apple...??? You know... iPod, iPhone.... :eek:

BMW iCar perhaps???!!!


caaaaabutzzzzzzzzzz............
 
BlackCat;392725 said:
Could this be a design collaboration with Apple...??? You know... iPod, iPhone.... :eek:

BMW iCar perhaps???!!!


caaaaabutzzzzzzzzzz............

Black Cat jgn cabuutttzzzz......la.

As further quotes by the blog reg project i:

Adrian Von Hooydonk will be the replacement and will be involved in the Project i, which has been “greenlighted” by the Board. Regarding Project i , the fight was about whether to introduce a new brand and design, or to introduce the new vehicles under BMW or MINI brand.

'As we know, BMW design language and strategy is set in motion years before the models hit the showrooms, so there will not be an immediate change in the BMW, MINI or Rolls-Royce designs. The first post-Bangle era design will be seen in 6-7 years, in one of the new BMWs.'

Frankly i'm still :confused:...only time will tell.

U maybe right mate....
If Merc & Swatch = smart
emmm let see BMW & i Phone = ......:top:
 
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