IMO, the distributors of Audi got to do a better job than just putting up a nicey showroom.
Nothing turns me off more than a salesperson who knows less about their cars than the customer as I had spoken to an Audi salesperson some 3 years back, and realized that the company have not done much in training their sales ppl at all, puts me off instantly, and went to BMW, a 'relatively' more professional company.
IMO, Audi are good cars, just the distributorship has to create credibility to encourage more converts.
Now, for me, BMW has a proven consistent market building, customer support and after sales strategy in our country, to me, they mean business and if you want to spend RM 300K or more on a car? Find one distributor that respects the kinda dough you are coughing up, just for a ride!
Now, that I am a pious BMW convert....hmm...Audi has to do more to get my business!
If you want to compare, just look at VOLVO, and the RE-Volvo-lution...they did a great overhaul of their company and status some 4 years back! :yes: