KL2DC
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Ok guys, some educational reading material, enjoy! 
"Chris Bangle's reign as BMW's top designer is over. But, as he tells Nargess Shahmanesh-Banks, the aesthetic revolution has just begun. . .Perhaps the 3-series is a result of this latter-phase thinking. Many were a little disappointed that BMW's most popular car didn't go through a proper aesthetic revolution when it was reborn. Bangle explains that had he launched the car "without any brothers or sisters" the result would have shocked us all, but as it turns out we are less shockable post 1-, 5-, 6- and 7-series. "The 3-series is an icon and with all icons you have to be a little bit careful not to stray off," he adds.Bangle believes that the car should be a socially conscious object, "if we do our jobs right," he notes. The car, after all, is one if not the most "democratic" object around and perhaps the most alive. "Just to follow your metaphor of life," he continues, "what makes the car alive is for it to be responsive, animate. Does it react, have its own opinion, does it communicate, does it move you? There has to be more of a message than 'I'm beautiful, I'm powerful, I'm sexy'. There has to be an intellectual side to it, a responsibility side.""Regarding the 335i:"...BMW tries to ensure that its engines are as light and economical as possible, hence the new six-cylinder bi-turbo petrol engine with an all-aluminium crankcase unveiled at Geneva. "The idea that we can remain dynamic, exciting and sporting, and not be abusive to the environment is the way these messages should be moved."" http://motoring.independent.co.uk/features/article1220770.ece
"Chris Bangle's reign as BMW's top designer is over. But, as he tells Nargess Shahmanesh-Banks, the aesthetic revolution has just begun. . .Perhaps the 3-series is a result of this latter-phase thinking. Many were a little disappointed that BMW's most popular car didn't go through a proper aesthetic revolution when it was reborn. Bangle explains that had he launched the car "without any brothers or sisters" the result would have shocked us all, but as it turns out we are less shockable post 1-, 5-, 6- and 7-series. "The 3-series is an icon and with all icons you have to be a little bit careful not to stray off," he adds.Bangle believes that the car should be a socially conscious object, "if we do our jobs right," he notes. The car, after all, is one if not the most "democratic" object around and perhaps the most alive. "Just to follow your metaphor of life," he continues, "what makes the car alive is for it to be responsive, animate. Does it react, have its own opinion, does it communicate, does it move you? There has to be more of a message than 'I'm beautiful, I'm powerful, I'm sexy'. There has to be an intellectual side to it, a responsibility side.""Regarding the 335i:"...BMW tries to ensure that its engines are as light and economical as possible, hence the new six-cylinder bi-turbo petrol engine with an all-aluminium crankcase unveiled at Geneva. "The idea that we can remain dynamic, exciting and sporting, and not be abusive to the environment is the way these messages should be moved."" http://motoring.independent.co.uk/features/article1220770.ece
