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Message: <blockquote data-quote="astroboy" data-source="post: 279612" data-attributes="member: 4527">Every component in a BMW is designed with thoughts for looks and of course functionality, cost be secondary.There's aroma specialists that smell out every material used from plastic to fabric, from foam to glue, for the cabin not only to give the passenger a nice smell but to reduce fatigue, some ask why BMW cabin funny smell. There's acoustic engineer to tune the engine and exhaust note to supplement the driving experience and every model is tune differently. Can't imagine the Japs to invest in this area in the decades to come.. and this are the reason why Japs car is cheap.. or should I say BMW is not expensive if u know what r u paying for and u simply can't mass produce such quality item at low cost and that too explained the price..No Ambipur for my E90 please!</blockquote>