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Message: <blockquote data-quote="kuntakinte" data-source="post: 724006" data-attributes="member: 15653">To me, the concept is simple. Since a customer can get the same car from any dealer, you better make sure you have a value proposition that differentiates you from other dealers.  Depending on customer requirements,it could be price or mileage for demo cars.  For a pre reg 0 mileage, when you can't  compete on price, you bloody hell make sure you offer impeccable service that makes a satisfied customer willing to pay a premium for your genuine work rate or professionalism Now, if one has an attitude of take it or leave it, or simply dismisses a customer's claim that it's impossible for other dealers to match them by insinuating a bluff, then the customer will either walk away towards the better deal or even pay a premium to the other dealer as a spite Of course, one customer hardly makes a dent but in the advent of the Internet, social media has its ways of teaching these people some good old fashioned customer service trait ie Firstly, the customer is always right and secondly, remember the first</blockquote>