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Message: <blockquote data-quote="Schwepps" data-source="post: 334351" data-attributes="member: 3592">You vain guys need to start wearing glasses laa - that's definitely Klang river brown! <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="smilie smilie--sprite smilie--sprite8" alt=":D" title="Big Grin    :D" loading="lazy" data-shortname=":D" />Actually, worry no more E46F. The way the APM (Automatic Pricing Mechanism) works is that the dealer gets the same 12 sen per litre margin for Regular, Super or V-Power. There's no advantage for them to mix V-Power with Super. Worry more about contamination (accidental or willful) with water and other fluids.BTW, the petrol companies get a 5 sen margin on all products, and at the current crude price, the govt gets a duty of 55-60 sen. That can, of course, easily turn into a subsidy if the price goes up.So why does Shell bother marketing V-Power here if the margins are the same? Cos differentiation builds brand loyalty. I was leaving Borneo Rainforest Sunway two nights ago, and the pump sign came up in the display. Spotted some stations, but not a Shell. So switched on the navigation and searched for Shell stations. Drove 6km to Subang Jaya, past Summit, just to get to a Shell! Then came back the same way to hit the LDP. Brand loyalty.</blockquote>