Reply to thread

Click here to become an Official Member of BMW Club Malaysia Download Form

Message: <blockquote data-quote="KL2DC" data-source="post: 194843" data-attributes="member: 3452">Why? How? Simple... 1) Publicity and Brand Exposure. By holding a widely publicised national recruitment drive, BMW Malaysia is enjoying a lot of valuable exposure, goodwill, etc etc you know the drill. At the end of the day its about selling the brand. Every facet of the campaign and program is about selling the marque (easy sell anyhow). In fact, if I were in charge of marketing, I'd escalate this into a media circus by doing a reality show on network television. That'd be awesome. 2) They don't want a pissing contest. If you look at the program review and the video links I posted, the curriculum covers the basics like emergency lane changes, performance braking, skidpad etc etc. Its not about who can go around the track faster or drifiting theatrics etc etc. Its about homogeinity of instruction. Its about flattering the paying guests. Its about making the potential clients feel good and enjoy themselves. Its about, you guessed it, selling the marque brand. Now I am sure you know the adage that you can't teach an old dog new tricks. Everyone knows that experienced racers, track experts are rather set in their own ways. If BMW recruits experts it would be hard to wipe the slate clean, to maintain consistency. Also experienced racers etc would demand more compensation etc etc Now in Spartanburg the instructors are experienced racers who have been in various BMW racing programs etc. Why Spartanburg and not KL? Well, Spartanburg offers a wider range of driving programs including the ///M schools and Advanced ///M school. Its also cornerstone to the Performance Ctr Delivery program. They also do annual roadshow driving programs and I assume some R&D work for the locally bred Z4s and X5s.</blockquote>

Verification