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Hyundai's Luxury Move
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<blockquote data-quote="viewfinder" data-source="post: 10898" data-attributes="member: 1704"><p>Keeping Hyundai brand instead of launching a new brand to sell luxury. What do you think, marketing people and targetted customers?<a href="http://online.wsj.com/article/SB119972904163772507.html" target="_blank">http://online.wsj.com/article/SB119972904163772507.html</a>... "We used Lexus as a benchmark, together with the BMW 5 series and Mercedes E class cars," says Lee Hyun-soon, Hyundai's chief of research and product development. ...<img src="http://s.wsj.net/public/resources/images/AI-AM632_GENESI_20080107161252.gif" alt="" class="fr-fic fr-dii fr-draggable " style="" /></p></blockquote><p></p>
[QUOTE="viewfinder, post: 10898, member: 1704"] Keeping Hyundai brand instead of launching a new brand to sell luxury. What do you think, marketing people and targetted customers?[URL="http://online.wsj.com/article/SB119972904163772507.html"]http://online.wsj.com/article/SB119972904163772507.html[/URL]... "We used Lexus as a benchmark, together with the BMW 5 series and Mercedes E class cars," says Lee Hyun-soon, Hyundai's chief of research and product development. ...[IMG]http://s.wsj.net/public/resources/images/AI-AM632_GENESI_20080107161252.gif[/IMG] [/QUOTE]
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