Hyundai's Luxury Move

[viewfinder]

Keeping Hyundai brand instead of launching a new brand to sell luxury. What do you think, marketing people and targetted customers?http://online.wsj.com/article/SB119972904163772507.html... "We used Lexus as a benchmark, together with the BMW 5 series and Mercedes E class cars," says Lee Hyun-soon, Hyundai's chief of research and product development. ...

 

[planta]

I think the move does not really matter to the users as long as the quality and service fits the price folks are paying. It may also avoid the extra set up cost or issues for a new brand.

planta

 

[astroboy]

Nicely original designed car.. unlike all those earlier copycat versions, even though the rear door window reminds me of E60..

Looks good minus the BRAND..

Dunno about the reliability of Hyundai but KIA engine sucks big time, especially over fuel consumption in the RIA and Citra cars.

Oh yes, Hyundai Matrix FC is also very very very bad. I think they are lack of power, thus minum kuat! Between Hyundai and Proton, I will pick Proton!

 

[Jerman]

Nicely original designed car.. unlike all those earlier copycat versions, even though the rear door window reminds me of E60..

astroboy,
Buy this model to complete your garage ie. one original and the other replica!:top:

 

[astroboy]

No thank you!

My garage is complete...

Asian: Toyota
European: BMW
Scandinavian: Volvo

 

[GeniusBanana]

the front looks abit S-class for me...hmm...nice move there...xD

 

[acidburn]

If u demod your car from BMW to Hyundai, u can significantly realize that your car is not moving eventhough the pedal already pow! to the MAX.