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The BMW Range
5 Series
F10, F11, F07
F10 ad in the US brings features UDM tagline
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<blockquote data-quote="B33mEr" data-source="post: 510143" data-attributes="member: 13609"><p>Always hated the latest BMW "JOY" tagline ... I can't see the relevance with their "JOY" campaign and in my opinion it has somewhat diluted the brand essence of BMW. "Ultimate Driving Machine" will always be<strong><em> the</em></strong> tagline for BMW enthusiast ... even "Sheer Driving Pleasure" still resonates the essence and principal values of BMW ... If they are truly bringing back the UDM tagline then i say bravo BMW! and it's about god damn time too :top:</p></blockquote><p></p>
[QUOTE="B33mEr, post: 510143, member: 13609"] Always hated the latest BMW "JOY" tagline ... I can't see the relevance with their "JOY" campaign and in my opinion it has somewhat diluted the brand essence of BMW. "Ultimate Driving Machine" will always be[B][I] the[/I][/B] tagline for BMW enthusiast ... even "Sheer Driving Pleasure" still resonates the essence and principal values of BMW ... If they are truly bringing back the UDM tagline then i say bravo BMW! and it's about god damn time too :top: [/QUOTE]
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F10 ad in the US brings features UDM tagline
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