"BMW is the new leader, and is the first company to break the mark for reputation excellence." This is the statement of Reputation Institute which proves how good BMW's brand recognition and awareness is. BMW's recent success explains why BMW is declared in this survey as the Most Reputable Company in the world.Global RepTrack 2012 surveyed around 47,000 people from around the world and top 100 global companies were included in the annual ranking. After two fourth places in 2010 and 2011, BMW Group rose to the top spot with a total score of 80 percent. BMW is followed closely by Sony and Walt Disney. The survey is conducted every year in 15 countries, including North America and Europe. In 10 of the 15 regions surveyed BMW managed to be in top 10, and BMW ranked the highest in the Products / Services.Source: Reputation Institute
