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BMW cars losing its exclusivity
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<blockquote data-quote="funfer_fahrer" data-source="post: 303268" data-attributes="member: 2733"><p>The American automotive market is a big market with many major players. Like other car makers BMW also wants a fair share of the market. Americans generally are very loyal to their Made in USA brands such as Ford, Oldsmobile, Chevrolet, etc. How to penetrate such market? They brought in Chris Bangle. Who is Chris Bangle? Put his name alongside with other great designers such as Pininfarina and Giugario, something is just not right. He's an American with big American dream. First, he introduced the X5 in Alabama plant knowing that Americans love SUV so much followed by E60, E90 etc. Americans purchasing habit is far from Malaysians. If it's going to be a luxury car, it has to be Lexus. Period. BMW? Is that a washing machine? If not because of World War Two they won't even know that a country called Germany exists. BMW's Bangle-lisation also has its own price. Most potential buyers have mixed feelings about the design. That is mistake number one. Not only that, the so called flame-surfacing aka natural sand dunes curves also affects the overall feel of the car. Basically, it is origami - the art of folding metal sheets to form these shapes. As a result the thickness of the metal used must be reduced. The end result is a very curvy shape but very light. The tank-feel of the premium German car is totally lost. That is mistake number two. Let's go to mistake number three. To maintain exclusivity, BMWs must come from one source - Munich. No other places. Nowadays, they have Alabama plant, Rayong plant, South Africa plant. Even the great German camera Leica still proudly says Made in Germany since the last 50 years before they went digital. During those years, it was "The Camera". To answer your question whether BMW is losing exclusivity in Malaysia, the answer is "yes". Because we have CKD units. There is an attempt to make the car affordable to the masses.</p></blockquote><p></p>
[QUOTE="funfer_fahrer, post: 303268, member: 2733"] The American automotive market is a big market with many major players. Like other car makers BMW also wants a fair share of the market. Americans generally are very loyal to their Made in USA brands such as Ford, Oldsmobile, Chevrolet, etc. How to penetrate such market? They brought in Chris Bangle. Who is Chris Bangle? Put his name alongside with other great designers such as Pininfarina and Giugario, something is just not right. He's an American with big American dream. First, he introduced the X5 in Alabama plant knowing that Americans love SUV so much followed by E60, E90 etc. Americans purchasing habit is far from Malaysians. If it's going to be a luxury car, it has to be Lexus. Period. BMW? Is that a washing machine? If not because of World War Two they won't even know that a country called Germany exists. BMW's Bangle-lisation also has its own price. Most potential buyers have mixed feelings about the design. That is mistake number one. Not only that, the so called flame-surfacing aka natural sand dunes curves also affects the overall feel of the car. Basically, it is origami - the art of folding metal sheets to form these shapes. As a result the thickness of the metal used must be reduced. The end result is a very curvy shape but very light. The tank-feel of the premium German car is totally lost. That is mistake number two. Let's go to mistake number three. To maintain exclusivity, BMWs must come from one source - Munich. No other places. Nowadays, they have Alabama plant, Rayong plant, South Africa plant. Even the great German camera Leica still proudly says Made in Germany since the last 50 years before they went digital. During those years, it was "The Camera". To answer your question whether BMW is losing exclusivity in Malaysia, the answer is "yes". Because we have CKD units. There is an attempt to make the car affordable to the masses. [/QUOTE]
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