Reply to thread

Message: <blockquote data-quote="Schwepps" data-source="post: 345762" data-attributes="member: 3592">The role of marketing is to link all the components together to make you believe a particular brand or product proposition. I'm trying to break the components apart to help you go behind the marketing. The O&G world is particularly complex and interesting. They all cross-buy and sell. Take a particular oil. Who makes the base oil? Who knows...could be any producer in the world. Who makes the additives - Dow? 3M? Who blends and packages it? Could be the company itself, could be completely outsourced to a blender anywhere.Base PAO is by nature homogeneous. Base G-II and G-III are reasonably homogeneous. No matter where they're produced. So there are no differences due to 'production technology'. The only differences arise from the type and amount of additives added to make up the product.Indian curries, Malay curries and Chinese curries all taste different only because the ingredients added are different, and in different amounts. But the base santan is the same santan, from the same hypermarket. <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" class="smilie smilie--sprite smilie--sprite8" alt=":D" title="Big Grin    :D" loading="lazy" data-shortname=":D" /></blockquote>