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Message: <blockquote data-quote="Hammer278" data-source="post: 429326" data-attributes="member: 18830">Unfortunately from a marketing point of view, comparisons are inevitably made. From common sense point of view, how much does it take to satisfy a customer? A car which has a fuel consumption of let's say, 1 liter for 100km, ice cold aircond, comfortable seats and 200bhp from an 'average' car. Then the competitor comes out with a 1 liter for 120km, ice cold aircond, comfortable seats and 220bhp. The first car is officially the 'loser'. Although it suits all the 'basic' comforts. I agree though, we don't need a new 7-er, this class has evolved completely into luxury millionnaires vehicle today. Reviving the 8 would be a bigger story for me.</blockquote>